You buy Sega Rovio, the owner of Angry Birds

Japan’s SEGA Corporation, a subsidiary of SEGA Sammy Holdings, announced that Finnish Rovio Entertainment Oyj has accepted its acquisition proposal and will move into the next phase of its business.

SEGA will pay 706 million euros to the owner of Angry Birds, in a deal that has received great interest from Rovio’s owners and the overwhelming majority of its shareholders. The deal will now come under scrutiny by anti-competition investigations, before approval in 2024.

The acquisition of Rovio has been made to help SEGA with its growth plan in the medium term, as it prepares efforts to transform some of its existing chains into global brands. Reaching more gamers, attracting more gamers, launching games on multiple platforms and even in other entertainment formats are all part of the plans.

Strengthening its capabilities in other sectors and expanding ecosystems are goals for SEGA, which has already acquired many studios over the years. The Creative Assembly Ltd. In the UK Atlus are some prime examples.

The company says it is essential to continue investing in its video game development and operational capabilities to become stronger in the mobile sector globally. This is what prompted the purchase of Rovio.

The Finnish company will use its expertise in mobile game development and management to accelerate the development of mobile experiences based on the SEGA series, to further its expansion.

At the moment, no new games have been announced, but SEGA is talking about using Rovio to bring some of its most popular series to mobile devices globally, reaching more gamers.