Where does the money come from?

Brazil's most famous grandmother has appeared on some TV networks. In 1999, a show appeared on TV Gazeta, where the chef worked for 11 years, being a collaborator on the programs “Mulheres” and “Pra Você”, until she got her own show, TV Culinária, which she led until 2010. It was there that “My little friends and my little friends” were born, a phrase automatically associated with the presenter. In 2012, the presenter returned to the small screen for the program “Programa da Palmirinha”, on Fox Life, where she remained until 2015.

Digital universe

The cancellation of her show on Fox in 2015 marked Palmerina's move away from television, but it was not the end of her influence. She launched her own website and social media, creating the “Vovó Palmirinha” brand. His annual earnings from presentations, commercials, promotion, and book publications have contributed to his wealth.

His entrepreneurial journey was not limited to television. The broadcaster diversified her activities, going beyond cooking programmes. In 2009, one of her granddaughters created the brand “Vovó Palmirinha”.

On the Internet, Palmerinha made fans happy. On Instagram, there were more than 800 thousand followers of the profile @vovopalmirinha. There, cooking recipes and business procedures were exchanged. The account was managed by a consultant.

Cake house

In 2017, she licensed her name and became a partner in a café chain, Casa Vovó Palmirinha, where they sell products that are part of her life. “Casa da Vovó Palmirinha” is located at 1636 Paulista Street and has the slogan “From Grandma’s House to All of Brazil”.cakeDelicious foods, delicious snacks and much more!” according to the brand's Instagram page. The first unit was opened in December 2017, next to Masp.