We found out the date of the premiere of BBB 23 and the news of the upcoming season

The Globe This week began to send the commercial package for BBB 23. The next edition of the country’s most watched reality show will start early and see a new feud between the famous and the unknown, in a format that has been working very well with the broadcaster since 2020. The show will have 100 episodes againSame as the last seasons.

a the news It had direct access to the package offered to advertisers. Big Brother Brasil 2023 starts January 16th, on Monday. This year, the first episode aired on the 17th—before starting, Globo expected 95 episodes from last season, but lengthened it.

For the next release, Globo has decided to make 100 Days official once and for all. With this, BBB 23 will know its winner on April 25, on Tuesday. Tadao Schmidt will continue to be responsible for the program.

For advertisers, no mention is made of the providers of digital reality projects, nor who will lead the mood board – this definition should be made until October.

The fixed prize for the winner will remain at R$ 1.5 million. In all, there will be 20 participants, Divided between an unknown chosen by the production of the program And personalities known in some form by the public, such as influencers, actors, singers and others.

The dynamics of the week will also follow what has been done in recent years, but with slight tweaks. On Monday nights, a game of discord; Tuesday is exclusion day. Fourth, leader mood board, party and cinema; Thursday, Leader’s Test and Lunch; On Friday, the attraction is Prova do Anjo and the possibility of having a party.

On Saturday, the Angel’s Luncheon will take place, which was on Sunday afternoon. On the last day of the week, the focus will be on wall formation and on the Bate e Volta event, which rescues the candidate from the hot seat. Brands that advertise in the program will continue to sponsor all competitions.

The reason for keeping Camarote is clear: The growth of celebrities who participate in the show is one of Globo’s obvious assets to advertisers. On one of the pages of the plan, the broadcaster details the percentage increase that each guest received in the number of followers on social networks.

JBD Oliveira, Ponino, spoke Thursday (1) about the launch From the package on their social networks, but without giving details:

I don’t know if I can tell you, but Globo has launched a Big Brother sponsorship plan, and there’s a lot of information and ideas we’re producing for 2023, which is pretty cool. Given all this, of course, the plan does not contain everything. People think all the time.

“I’ll give you a spoiler: hmm [equipe] They don’t even know, but they will. Big Brother will start before, I’ve heard this many timesBut this time it will be different, and you will be involved a lot ”, shot the husband of Anna Furtado.