ViDA On Demand, a partnership between Mucho Mas Media and British DMD, has launched ViDA, a hybrid SVOD platform focused on the family and Latino lifestyle for global audiences.

September 15, 2021 – A Much more than that on average, a Los Angeles-based media company that is a leader in Latin and inclusive content for global, and British audiences digital media distribution (DMD), the company with the widest video-on-demand (TVOD) distribution base for independent films across Latin America, today announced the launch of a new global streaming entertainment service, O ViDA On Demand. Upon completion of the seed capital investment round, ViDA was successfully launched across Latin America. You can watch the promotional video Here.

ViDA already has 30 million TVs and connected devices in Brazil, Mexico, Argentina, Colombia and Chile, with a goal of reaching the 100 million mark on the Latin American continent by the end of 2022. They are among the confirmed distribution partners Samsung and Huawei, among others. Further international expansion was planned in Europe, Asia and the United States.

ViDA is a hybrid streaming service in the Subscription Video On Demand (SVOD) format that provides audiences with the ability to switch from subscription services to (free) video-on-demand content with ads (Video on Demand Advertising, AVOD). ViDA offers three channels of engaging and free content for the whole family.

The platform will include: CIND! It will offer independent entertainment with high-quality commercial and independent films featuring many of the world’s biggest movie stars with box office grosses in excess of $1 billion, as well as top-tier television series that have been a hit on the world’s leading broadcasters. the time It will be the undisputed destination for pet lovers and families, with movies, original series, children’s shows and documentaries. Abroad It will satisfy millennials and Generation Z fans with exciting, terrifying, and fun adventure content across the planet, introducing new worlds through the voices of irreverent characters and presenters. Other channels for food, pop culture and games will be added next year.

ViDA currently has nearly 800 hours of movie and TV content on its channels, and plans to expand that collection to more than 1,000 hours. Everything about ViDA is carefully selected by its team of exclusive curators to deliver high-quality, emotionally engaging, multinational and multilingual content to audiences around the world. NS Offer something new every dayViDA will constantly update its collection of content across all its channels.

“The partnership with DMD to create ViDA On Demand was developed based on our shared passion to expand content options to Latin American territories, creators and consumers of LatinXs. We acquire and develop unique and innovative programming for ViDA, staying true to films and programs that express the essence of Latinx creators and audiences around the world.‘, announcedJavier Chapa and Simon Wise, founders of da Mucho Mas.