Vasco signs deal with platform to launch VASCO fan token in US dollars | sports business

Vasco has entered into an agreement with Socios.com and will release fan tokens through the company’s platform. VASCO$ aims to facilitate communication with the club’s fan base, which estimates the company at 12 million. In Brazil, other clubs such as Atlético-MG, Corinthians, Flamengo, Internacional and Palmeiras have closed with the company.

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As with the company’s other agreements with clubs, a series of engagement initiatives, expertise and participation in the club’s decisions for digital asset owners must be implemented. The company talks about the choice of T-shirt design, uniform number for promotions, songs, and other topics in surveys conducted for those who buy $VASCO.

Vasco struck a deal with Socios.com – Photo: clone

Vitor Roma, Vice President of Marketing at Vasco said:

– It is an important step in the digital transformation of the club despite all the difficulties.

Alexander Dreyfus, CEO of Socios.com added:

Not only does Vasco have a rich legacy and a huge and passionate fan base, but over the years has built a reputation for embracing innovation. I am confident that this partnership will contribute to strengthening our platform and, most importantly, creating new opportunities for fans.

Socios.com reports that among the markets it serves, Brazil is the fastest growing: a 3,900% increase in users in 2021.

– Image: Disclosure