US remedies against Google monopoly expand efforts to regulate ‘big tech’

Developments in the process – a final decision must be made by August 2025 – will demonstrate the US government’s strength in fighting the power of the tech giants. The federal government has already sued companies like Apple, Amazon and Meta, the owners of Instagram and Facebook. Google has twice been the target of lawsuits over its ad tech business, with a decision expected soon.

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Another focus of regulators are companies that specialize in artificial intelligence, such as Microsoft, OpenAI (the owner of ChatGBT) and the ongoing investigations into Nvidia.

Decisions impose competitive limits

A group of US states sued Google, separately over its search monopoly, for funding the tech giant’s public education campaign on how to change search engines.

On Monday, another federal judge ordered Google to keep its app store open for the next three years to settle a separate antitrust lawsuit brought by Epic Games over Google’s dominance in distributing apps to Android smartphones. The company plans to appeal the decision.

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Antitrust pressure against Google is increasing with several cases. In August, a ruling found that Google violated antitrust laws in the online search and text advertising markets.

The attack has also been carried out by competition regulators in the European Union. EU officials last year also hinted at the possibility of splitting up Google’s businesses to address antitrust concerns.

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EU competition chief Margrethe Vestager said “separation is the only way” to address Google’s preference for its own services over ad tech rivals, advertisers and online publishers.

The EU case, which could be concluded by the end of the year, represents a new step in a long streak that has already resulted in fines totaling 8 billion euros ($8.8 billion) for abuses in other Google services.