TikTok will change: the app will allow videos of up to 10 minutes – 01/03/2022

Acknowledging the TikTok short video platform may be out of date. Less than a year after increasing the maximum period of Recordings of up to three minutesIn July 2021, the app will now allow videos up to 10 minutes in length — when it launched in 2016, the program only allowed up to 60 seconds of content.

“We’re always thinking of new ways to add value to our community and enrich the TikTok experience,” a company spokesperson said in a statement to The Verge.

“Last year we introduced longer videos, giving our community more time to create and have fun on TikTok. Today, we’re excited to start rolling out the ability to upload videos up to 10 minutes in length.”

A spokesperson for the Chinese group described the move as an attempt to “unlock more creative potential for content creators around the world. Its main competitors: YouTube.”

In the face of the popularization of the short video format, a . file has been released google, launched, in 2020, the Shorts Service, specifically to serve this type of audience. This was also the case with Instagram, which last year created “Reels”.

Social media consultant Matt Navarra was one of the first to notice the news. And he announced through his Twitter account, yesterday (28), that “Tik Tok is coming to the YouTube area,” accompanied by a message from the application indicating modernity.

The text reads “Upload Longer Videos: Post videos of up to 10 minutes using your device.”

When will Brazil have the news?

It remains unclear how TikTok will offer the longer videos on its platform – nor how the public will receive the change. Navarra believes that longer content will be “easier to monetize” and keep people on the platform for longer.

But the aesthetics of modernization can be a challenge. To The Verge, the social media consultant suggests creating a specific feed dedicated to longer-duration content, one that doesn’t break the rhythm of vertical feeds – which people are used to swiping quickly.

The update is expected to be released worldwide in the coming weeks. You will need to download the latest version of the app to enjoy this feature.

growing network

TikTok’s popularity worries its opponents: in September 2021, the network announced that it had reached 1 billion monthly active users worldwide – Instagram says it has “more than a billion”. The app was also the most downloaded in 2020, surpassing Facebook.

Reading user preferences and mixing diverse content is one of the secrets of the network, which has the fastest growth in the world in 2021, according to the Global 500 list.

a Implementation It’s also known for its mix of features, including a library of special effects, AR (augmented reality) tools, and songs that allow users to collaborate on each other’s content. Features that are integrated into social networks Competitors like Instagram – copy or inspire? Here is the reflection.

In Brazil, the network has millions of users: the country is the second country that uses TikTok the most in the world, according to a survey conducted by the German consulting firm Statisa, after only mainland China.