TikTok knows more about your life than your mother does, and that’s worrying

Before the pandemic, it was Tik Tok It could easily be considered a passing curiosity. But today the application is unavoidable, with nearly 2 billion users worldwide. Could it be a TikTok spy? What is the key to this success?

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Thanks to what is known after the company opened the explanation about its algorithm, mainly due to doubts and even threats of ban in the United States, it is already possible to say: TikTok uses extensive exploitation of artificial intelligence and data analysis.

The platform meticulously analyzes your preferences and delivers influencing content, which is why its main feed is named “For You.” Some even say TikTok has caused the biggest online cultural upheaval since the creation of the Facebook feed. It may have changed a bit with the arrival of ChatGPT, but time will tell.

The Brazilian expert will talk about the TikTok spy rumor and more

To analyze the studies and everything that is known so far on TikTok, lawyer, presenter and technology specialist Ronaldo Lemos will make a series of videos on … TikTok. They will be displayed in the UOL profiles in the app, which already has more than 80 million Brazilian users.

@employee

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In the first video, the expert has already made it clear that no, there is no magic potion for spying. As Ronaldo explains, the application is built on the basis of powerful artificial intelligence, which, like no other, learns user preferences by analyzing data.

In this context, the way you swipe your finger on the screen, the battery charge, and even the model of your cell phone are information that have become data calculated by TikTok.

However, the use of this deep algorithm also raises criticism. Privacy advocates argue that TikTok causes anxiety and depression, issues that have become the subject of videos by users themselves, as well as distracting us.