TikTok is the official entertainment partner of the Eurovision Song Contest

Platform Tik Tok It has been chosen, for the second year in a row, by the European Broadcasting Union as the Official Entertainment Partner for the 67th edition of Eurovision Song Contest.

The platform aims to educate its community about one of the most popular music events in the world, through live streamsand exclusive in-app content like shows, behind-the-scenes news, and music playlists.

With over 7.8 billion views projected by #EurovisionTikTok intends to expand the Eurovision Song Contest to more people in Europe and the world, setting trends and celebrating music and culture.

“Entertainment is at the heart of TikTok,” Rich Waterworth, managing director of TikTok operations in Europe, explained in a statement, adding: “We are excited to partner again with the Eurovision Song Contest to bring the magic of the world’s biggest live music event to our community. We’ve seen artists From Eurovision they start their career on TikTok and Eurovision songs are thriving on the platform beyond the contest itself. We can’t wait to see what Eurovision 2023 has in store for you.”

The Eurovision Song Contest will be held in 2023 in Liverpool, England, on behalf of Ukraine, which won last year’s edition, with the participation of the Kalush Orchestra in 2022. Ukraine will be celebrated and represented during this edition.

“Millions of new Eurovision Song Contest fans discovered the event through TikTok last year and we know millions more will be excited about this year’s extra special event,” Martin Osterdahl, Eurovision Song Contest executive supervisor, said in a statement. Contest and TikTok are an international platform for discovering new music and new artists, and we look forward to working together to create more hits in 2023.”

Mimicat was the winner of the 57th edition of the Cancao Festival in Portugal with the song “Ai Coração”, and will be the fifth performance in the first semi-final scheduled for May 9.

TikTok: A front row seat

Fans of the music event can follow the contents through #Eurovisioncreate your own content, and share the joy and creativity with all your followers.

Exclusive behind-the-scenes content for all artists will be available on the official Eurovision account. Fans can also follow their favorite artists and watch the two semi-final matches, which take place on May 9 and 11, and the Grand Final, which is scheduled for May 13.

Liverpool welcomes the TikTok community

TikTok has partnered with Visit Liverpool to provide fans with an official guide to the city. Creators can use an extensionTik Tok placesTo discover some of the community’s recommended spots within the city, from the popular Cavern Club, to must-visit vintage shops and great dining destinations.

Liverpool is home to one of the most vibrant communities in the world Street singing [artistas de rua] From the UK, who have made TikTok their global stage. During the event, TikTok will showcase these places in Liverpool where the stars of this community got their start – with local artists performing for audiences around the world.

Where the stars begin

Last year’s festival reached 3 billion views through hashtag The official #Eurovision2022 and over 5.8 million viewers tuned in to all three live streams, streamed from the official Eurovision TikTok account: the semi-final and the grand final itself. The Grand Final on May 14 reached 3.3 million unique viewers and garnered over 250,000 comments from those who tuned in.

Eurovision is a special event for the TikTok community. Some of the artists are well known in the community like Sam Ryder who represented the UK last year and took 2nd place in Ukraine with “SPACE MAN”. It is with great excitement that we announce that Sam Ryder will be the official TikTok Ambassador for Eurovision during this year’s Eurovision Song Contest.

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