The campaign accusing the banks has been suspended

National Advertising Self-Regulatory Council (Kunar) issued an injunction to the Brazilian Banking Federation (Febraban), which requested the blocking of videos and advertisements published by the Brazilian Association of Bars and Restaurants (Abrasel).

The Abrasel pieces are part of the “Big Banks Want to End Interest-Free Installment Purchases” campaign. The association published advertisements in the press and posted videos on YouTube.

Suitable decision

In her order, Fabiana Soriano, a councilor in Kunar, refers to a “general” accusation by the association regarding banks, demonstrating the “potentially misleading and insulting effect” of the declaration.

Viprabappan, in a memo, comments that Konar’s decision “makes clear that the banned commercial had offensive, misleading, offensive and blatantly false content.” He also refutes the campaign’s accusations, saying that he “never defended stopping interest-free installments.”

Understanding the debate: ‘Banks want to end interest-free premiums, says the Bar and Restaurant Association’

For Abrasel’s president, Paolo Solmuchi, the published articles do not spread propaganda, but rather the opinion of the association. It also declares that it is “open to any kind of discussion” and that it will not remove the material from the entity’s website.

Desenrola Brasil and interest limits

With House approval, the bill setting limits on interest rates on revolving credit now goes to the Senate. The text also regulates Desenrola Brasil’s debt renegotiation programme. Interest-free installments on cards are not discussed in the project. Check it out in detail by clicking this link.