Sao Paulo nears million-dollar deal to sell Morumbi naming rights | Sao Paulo

Hey Sao Paulo The club is close to completing a three-year contract to sell the naming rights to Morumbi Stadium. The agreement is in the process of exchanging draft contracts and is scheduled to become official in the coming days.

The negotiations are being conducted with Mondelēz, a food company that counts Bis chocolate as one of its brands. Therefore, Morumbi will be called “Morumbis”. It is expected that the new name will already be used in the Paulista Championship.

The company will pay Sao Paulo With a value ranging between R$ 25 million and R$ 30 million annually. The annual average exceeds what Allianz and Hebera Pharma pay in the Palmeiras and Corinthians squares. However, competitors’ contracts are longer and cost around R$300 million each for 20 years.

The agreement is initially scheduled to last three years, a period that coincides with the new term of President Julio Casares, who was re-elected in December. Hey Sao Paulo You must earn up to R$90 million in this period.

The agreement with Mondelēz provides for several activations in and outside Morumbi. Required by geor Sao Paulo I do not want to comment on the negotiations.

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