PlayStation hires the former Apple company to lead the digital business

Sony Interactive Entertainment announced on Friday (13) the appointment of Ben King, former Director of Services for Sony An apple. The new addition will serve as Senior Vice President of Sales and oversee digital activities across the globe ps store and other consumer affairs Play Station.

King has spent more than 12 years at Apple, starting as Marketing Director for iTunes in the UK. He was later appointed International Commercial Director for the company’s services division. to me varietythe CEO will report to Veronica Rogers, Senior Vice President, Head of Global Sales and Commercial Operations for the Japanese company.

About his new role at SIE, King told the outlet:

The PS Store has become one of the most visited digital media stores on the planet. This gives us a unique opportunity to think creatively about the relationship with our users, helping them get the most out of the PlayStation ecosystem, while creating financial opportunities for our game studio partners.

The executive also added that SIE can better serve its community by offering “personalized experiences” and helping customers “discover the perfect entertainment for them, through the right channel, at the right time.”

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