Picpay launched a novelty that can change the customer experience

a picpay, one of the largest digital wallet applications in Brazil, has launched a novelty that will revolutionize the user experience on its platform. New is the ability to share on Open Finance, a platform for organizing accounts in one place. Picpay’s idea is to improve the customer’s journey within the platform, while personalizing products and services.

The main focus of the digital wallet is on the “battle” of the sector in the coming years. With a growing presence within Open Finance and with Guiabolso, a financial planning app, Picpay strives to outperform competitors. Guiabolso platform was created in 2012 and acquired by Picpay in 2021.

With the participation of the two financial regulation platforms, the digital wallet plan aims to establish itself as the largest performer of financial transactions in the country. According to experts in the field, Picpay has this natural advantage because it already uses the Guiabolso Open Banking system.

The results are already seen by the platform, despite the short uptime within the system. Phase II exams are run for three months, the approval conversion rate is 80% above average, and the data is flagged by Open Finance itself. This stage is not mandatory for institutions the size of Picpay, but the central bank encourages participation.

Additionally, app representatives have reported that in October, the financial planning tool will be launched within the app itself. Picpay’s idea is to offer a “mini Guiabolso” within its app. Open Finance Center is now available on the platform.

How to make money within Picpay

There are three primary ways to earn money with PicPay, which are: invite friends, save money on the platform, and get cashback. Everything can be used for free and completely online. The app is available for both Android how much iOS.

First, we have the option to invite friends to the platform. For each mentioned person opening an account, the customer earns 10 riyals. There is a referral limit of 55 friends, so a user can earn up to 550.00 BRL.

The money-saving option is associated with leaving the funds in the PicPay digital account, the return is 105% of the CDI and is available for amounts up to 100 thousand Brazilian reais. You just need to deposit money and start paying.

Finally, there is the popular cashback, which is promoted by financial institutions to attract customers. In the case of PicPay, it works by paying for vouchers from the brand’s partner stores. In addition, the application always sends notifications when there are new promotions.