Paramount Plus announces an official global sponsorship deal for Formula 1

This Thursday (13), the running platform Paramount Plus For a global agreement to formal sponsorship for the 2023-2024 season from Formula 1It is the first partnership of its kind in the world of motorsport.

According to the platform, the partnership will bring the streaming service’s content offering to Formula 1 events, with successful Paramount Plus series, films with box office records and beloved characters in fan zones.

The partnership includes Paramount Plus brand presence on the tracks, digital sponsorship and promotional activities, which started in Melbourne and will continue in: Miami, Montreal, Austria, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo and Las Vegas. Vegas.

“Paramount Plus continues to look for different and innovative ways to reach our global audience and I am confident that this partnership with Formula 1 will continue to support our global growth. Through this global agreement, the worlds of motorsport and entertainment will come together, leading to a global partnership,” said Marco Nobili, Vice President. Paramount Plus CEO and International General Manager: “To strong storytelling opportunities on and off screen.”

The partnership follows a successful short-term deal between the broadcaster and Formula 1 in 2022, which saw the platform gain strategic exposure at the competition’s major races, including Silverstone in the UK and Monza in Italy.

This partnership embodies Formula 1’s ongoing commitment to exploring new ways to help promote the sport and attract new audiences. Together, we will use our global platforms and shared entertainment expertise to enhance the fan experience and take Formula 1 and Paramount+ to new levels,” commented Brandon Snow, Formula 1 Commercial Director.

And you, what do you think of this partnership? Tell us in the comments below!