Netflix announces when the password sharing ban will start

The new scale for Netflix To block password sharing You should start from the end of the first quarter of this year, around the end of March and the beginning of April, according to Forbes. The decision was announced last Thursday (19), during the traditional meeting with the platform’s shareholders, and it should start only for subscribers in the United States.

Although an official date has not yet been set, the platform’s executives are determined to implement the new measure: “While our Terms of Use limit Netflix use to one family, we understand this is a change for members who share their accounts more widely. As we roll out paid sharing, members in many countries will also have the option to pay more if they want to share Netflix with people they don’t live with.The company says in a press release.

The streaming giant’s plan will start in the US and should be implemented in other regions after that. information from The Wall Street Journal.

At the beginning of the transfer, the company will send messages to anyone using someone else’s passwords indicating that those people are paying for it. More than 100 million people use Netflix services with third-party accounts. The company is already preparing to face the rejection of most consumers. Co-CEO of Netflix Ted Sarandos Investors warned in early December: “Make no mistake, I don’t think consumers will like it right away.”

In 2017, the company tweeted: “Love is sharing the password.”

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