Mercado Livre will replace Americanas as sponsor

Mercado Livre will replace Americanas SA as sponsor of BBB 23, according to UOL. Americana had earlier confirmed to the report that it was leaving the program to “concentrate on business.” The announcement comes two days after the company disclosed a deficit of R$20 billion.

Americanas SA is reporting that it has canceled its participation in the BBB 23. For now, the company is focused on running the business and providing the best experience to its customers, partners and suppliers. Rede Globo remains a close partner in Americanas SA’s marketing and communication strategy
Note from Americanas SA to UOL

The report has also sought TV Globo’s request for a job and is awaiting a response.

What happened to Americana?

• On Wednesday (11), then-President of Americanas SA, Sergio Real, It revealed a deficit of R$20 billion and “accounting discrepancies” in the company’s balance sheet
• Then Real decided to step down. He was the CEO of Americana just ten days ago
• The company says it is still investigating the facts, and therefore, the estimated debt may be subject to adjustments.
• A report by O Globo newspaper, based on documents from Americana itself, revealed the presence of the company’s directors It sold more than R$210 million in shares in the second half of 2022; The movement indicates that the majority of shareholders had some idea of ​​what was going on
• Procon-SP notified Americanas SA — which includes brands such as Americanas.com, Submarino and Shoptime — to inform consumers of the potential impacts.

One of the main sponsors

Along with Seara and Stone, Americanas SA will be one of the main sponsors of BBB 23, As provided by the Mídia e Marketing newsletterfrom UOL. The companies are entitled to the so-called “significant” share, which costs about R$105 million each.

the UOL I found out that Mercado Livre would take over the share left by Americana in the program.

Inventories rise after a recession

• Around 4:40 p.m., Americanas stock It rose more than 30%, quoting at R$3.54
• The increase is not enough to offset the drop of more than 77% registered yesterday
• During the day, shares enter and exit auction, a mechanism activated by B3, the Brazilian stock exchange, to protect shares in moments of extreme instability.