Lojas Renner (LREN3), Guararapes (GUAR3) and C&A (CEAB3) shares rise sharply after Alckmin talks about taxing international purchases up to $50

For some time, competition with global companies has been identified as detracting from the results of Brazilian companies.

Infomoney Team


November 29, 2023 at 6:16 pm – Updated 13 minutes ago

Shares of fashion retailers rose sharply on Wednesday morning (29), partly supported by acting President Geraldo Alckmin (PSB) announcing that “the next step is to impose a tax on international purchases of up to US$50”.

“Work has been done on digital platforms to formalize imports. ICMS taxation has already begun. The next step is to introduce import taxes, even for those with income below US$50.00.

Common shares of Lojas Renner (LREN3) rose by 4.14% (R$16.09), shares of Guararapes (GUAR3), the owner of Riachuelo, by 4.54% (R$6.45), and shares of C&A (CEAB3) by 4.64% (BRL). 8.12).

“This measure will create greater tax equity for local retailers in relation to… players International companies such as Shein and Shopee. Given this, we see the news as a positive sign for retailers, with key players benefiting from Lojas Renner, C&A, Guararapes, Mercado Livre (MELI34), Magazine Luiza (MGLU3) and Casas Bahia (BHIA3),” says Investimentos Guide.

For some time, competition with global companies has been identified as a negative impact on the results of Brazilian retailers – especially fashion retailers.

“The impact is positive for retailers, as the measure directly favors direct consumption by national companies,” adds Paulo Cunha, CEO of iHUB Investimentos.

Mercado Livre shares rose by less – only 1.17%, while Magazine Luiza’s common shares fell by 1.57% (R$1.88) and Grupo Casas Bahia shares closed stable at R$0.53.

In addition to the Vice President’s speeches, the fact that Brazil’s interest curve recorded another day of decline as Treasuries rebounded also helped retail traders.