Jaguar will remove five models from the production line at once; it is understood

Jaguar isn’t doing well financially, despite recent changes such as the eventual integration with Land Rover (which led to the Jaguar Land Rover Alliance, from Jaguar Land Rover) and the Reimagine plan that focuses on full electrification by 2025. It’s no surprise that the British company will be streamlining its portfolio by the end of the year, eliminating at least five models at a time.

They are: The entry-level sedan As a result, only the F-Pace will remain until new products are introduced. Removing five models from the lineup in just five months is a highly unusual move, but the reasons are clear.

According to Adrian Mardell, the brand’s CEO, all of these products barely make money, generating “close to zero profitability.” This statement reinforces the idea that Tata Motors, which owns JLR, wants to position Jaguar as a division that is more about luxury and profits than volume, directly competing with brands like Bentley, for example.

The F-Pace will be Jaguar’s only car for a while.Source: Disclosure/Jaguar

By the end of the year, the carmaker is expected to present an unprecedented 100% electric concept to preview its future product lines, all of which will share the new JEA (Jaguar Electric Architecture) platform; the first fruits of this concept are believed to be a luxury GT sports car (grand tourer) priced at more than £100,000 and a large SUV.

A completely different visual language will be adopted from the current one, designed for electric cars, without the large central vents that have always been a feature of Jaguars. Even the cat logo will be replaced with the Jaguar name in loose letters on the bonnet and boot lid.

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