In the UK, Oats and Streaming TV account for one-third of TV viewership – Digital Convergence

Digital Convergence … 11/30/2021 … Digital Convergence

The UK TV viewer measurement company now covers data from streaming services and video sharing sites, including Amazon Prime, Disney + and Netflix, TikTok, Twitch and YouTube.

The first result for October 2021 represents one-third of the total views identified by everyone with online content over 4 years. There were 231 minutes a day, of which 156 minutes (or 68%) consumed content from the broadcasters, 35 minutes watching video content on demand and 40 minutes on video sharing sites.

In an exclusive preview of the new data type now available, BARB is releasing the most viewed shows on all broadcasters and streaming services in October 2021. Netflix’s round is in tenth place with 6,5,774 million viewers. The BBC1’s Strictly Come Dancing (10,435m), Channel 4’s The Great British Back Off (8,889m) and ITV’s The Larkins (6,580m) are the top three, respectively.

Three more Netflix shows and the Disney + title, Black Widow are among the 100 most viewed shows in October. Amazon Prime Video is the highest rated show in the top 100 this month.