How do private likes on Instagram Stories work?

Instagram, the photo and video social network owned by Mark Zuckerberg, heralds a new kind of interaction. The idea is to present Private Likes on Instagram Storiesso that users can like a post without having to send a direct message (DM).

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Private Likes on Instagram Stories

Until then, Instagram users have two options for interacting with Stories: reply or reply. In reflexes, there are eight substitutions for emotions. In this sense, the person who posted the story and the person who drew a reaction keep a record of that interaction in the direct message section.

With private likes in stories, it will be possible to like a post (similar to what is done in a feed), but this activity will not be logged into the DM. In addition, it is also a new way to measure the engagement of stories, in the same way as with posts.

The feature was announced by Adam Mosseri, head of Instagram, through a video posted to his Twitter, in which a Like Stories button appears between the kite to send direct messages and a space to write these messages.

Who can see likes?

Unlike likes on feed posts, story likes will not be public, even if the user wants to. In addition, they will also not have a general statistic. So, only the creator knows who liked your story, and of course you if you like something.

Instagram aims to improve the messaging experience

The private likes feature in Stories is part of Instagram’s actions to improve the messaging experience on the platform. Thus, Mosseri announced in December of last year that the social network would focus on messaging and should work to improve the application’s transparency.

New tools to make it easier to delete Instagram content

Instagram released a bunch of new features earlier this month aimed at making it easier to remove posts, comments, and other types of activity performed on the app. With this, users can archive or bulk delete content like IGTV, comments, likes, etc.

In addition, the network has some experiments aimed at novelties such as the possibility of moving the view of posts in the profile. According to Mosseri, the purpose of the changes made to Instagram this year is to keep the network competitive.