Nearly all of the streams on Spotify globally are hip-hop tracks; Brazil is the third most consuming country for this species; The Brazilian playlists “Trapperz Brasil” and “creme” are among the most listened to in the world.
This year, hip-hop celebrates its 50th anniversary. To this day, it continues to influence music and culture on a global scale. Hip-hop is the second most popular genre of music on Spotify, with a 68% growth in consumption over the past three years globally. As of 2023, approximately ¼ of all Spotify streams worldwide is hip-hop.
Today, worldwide, there are more than 53 million playlists, including editorial playlists and user-created playlists that mention hip-hop or rap, and more than 2 billion that contain at least one hip-hop song.
Based on the period from January to July this year, Brazil is the third largest consumer of hip-hop music, behind only the United States and Mexico. Today, the genre has 23% of Spotify’s total plays in the country, with a 140% increase in streams since 2020.
Spotify’s Trapperz Brasil and Cream Brazilian playlists are among the world’s top 10 hip-hop/rap playlists on the platform. RapCaviar, the most listened to playlist of this genre and the second with the largest number of followers in the world, Brazil ranked fifth in terms of consumption of its tracks.
Countries consuming the most hip-hop/rap music on Spotify in the world in 2023 (January-July):
we
Mexico
Brazil
Germany
France
United kingdom
Spain
India
Canada
Italy
Spotify’s Most Streamed Hip-Hop/Rap Playlists in the World in 2023 (January-July):
Caviar wrap
I love 90’s hip hop
Get Turnt
Imprisoned
Trappers Brazil
Mio mode
generous
Duetcrap Brandnew
PVNCHLNRS
generation rap
Countries most streamed hip-hop music on Spotify in Brazil in 2023 (January-July):
Sao Paulo
Minas Gerais
Rio de Janeiro
Parana
Rio Grande do Sul
Santa Catarina
Bahia
Federal District
Ciara
Goyas
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