Google plans to integrate artificial intelligence into its paid search system

Hey Googlein another bold move, is considering a major change in its business model, exploring the possibility of offering paid search powered by artificial intelligence (AI).

This initiative, if implemented, would represent a revolution in the world of online browsing, open new sources of income for the giant Mountain View Company, and perhaps change the search experience for users.

Developing paid search using artificial intelligence

With the increasing integration of artificial intelligence into its operations, Google seeks to provide more accurate and relevant answers to users during their searches. However, this shift requires a significant increase in the use of computing resources, which in turn generates additional costs for the company.

In this context, the idea of ​​​​introducing paid search through “premium” tools appears as a strategy to reduce these costs and diversify revenue sources.

Current business model and proposed change

Since implementing the sponsored link strategy, Google has relied heavily on advertising revenue. However, by considering the possibility of charging for the use of premium search engine tools, the company will be taking a bold step towards a new era in its business model.

Search will remain free for users, but access to advanced features is supported Amnesty International May be available upon subscription.

Challenges and repercussions

Despite the potential benefits in terms of accuracy and relevance of responses, the introduction of AI-powered paid search raises concerns, especially with regard to advertisers. There is a fear that reducing access to sponsored links will hurt your digital marketing strategies.

Moreover, increasing competition and similar initiatives from other companies, such as Microsoft with Bing, add complexity to the scenario.

The future of online browsing

As Google continues to explore the potential of artificial intelligence in its services, the future of online browsing is becoming increasingly interesting.

Although there are no expectations yet for the launch of AI-powered paid search, ongoing testing indicates that the company is committed to leading the next phase of the Internet's evolution.

The possibility of AI-driven search represents a major change in the paradigm of online browsing.

If implemented, this initiative will not only open new revenue opportunities for Google, but also promises to change the way users interact and search for information online. Internet.

However, it is necessary to closely monitor the developments of this proposal and understand its implications for all parties involved, from users to advertisers and competing companies.

This article contains information from the Financial Times.