From air conditioning to cold carpet for pets: the effect of heat on searches for Black Friday 2023 | technology

According to Google data, items like adaptation that it a fan It is among the ten most searched for in the past four days – the final period of Black Friday, which takes place on Friday (24).

In the case of air conditioning, it was there A 535% increase in demand for the commodity earlier this week Compared to the average daily in October – a month without Black Friday seasonality. For comparison purposes, the increase in the same period in 2022 was 25%.

“Home appliances, in general, are highly sought after items on Black Friday. But the level of growth of the categories within them Air and ventilation, such as air conditioning, fans and air conditioning, have emerged this year. “This is not common,” says Anna Frittoli, a retail insights specialist at Google.

It is worth noting that consumer demand has exceeded products considered traditional, according to Google data.

In the pet category, for example, Ice carpet It was the most clicked term of the week, as well as recording 25% growth from Tuesday (21) to Wednesday (22).

At the beginning of this week, the Black Friday effect was born 6,546% increase in searches for this term compared to the daily average in OctoberCompared to an increase of 33% in the same period in 2022.

Meanwhile, in the bed, table and bathroom Cooling blanket It was the most clicked product from Tuesday to Wednesday, instead Deodorant 23% increase in searches. In the last 24 hours, searches have been made for sunblock cream It rose by 32%, according to Google.

It is worth noting that home appliances and electronic gadgets, such as mobile phones, refrigerators and video games, are still the most in demand during this period.

See below the 10 most clicked terms on Google Shopping from Sunday (19) to Wednesday (22):

1. iPhone 13
2. PS5
3. adaptation
4. iPhone 14
5. Air fryer
6. refrigerator
7. a fan
8. Mobile air conditioning
9. PlayStation 5
10. Double wardrobe

1. iPhone 13
2. iPhone 14
3. Air fryer
4. PS5
5. refrigerator
6. adaptation
7. a fan
8. iPhone 11
9. PlayStation 5
10. Couple’s wardrobe

1. iPhone 13
2. iPhone 14
3. Air fryer
4. a fan
5. refrigerator
6. PS5
7. adaptation
8. iPhone 11
9. PlayStation 5
10. Mobile air conditioning