Flamengo agrees to sponsorship worth 170 million Brazilian reals

Voting took place on Thursday (28) in the city of Javea

At a meeting held on Thursday (28), Flamengo's deliberative board approved the new main shirt sponsorship. Pixbet, worth R$170 million, will have a two-year contract. Initially, the club receives R$20 million. After that, five more payments of R$30 will fall into the red and black vaults. Millions.

🚨 BREAKING: Flamengo agrees to a new sponsorship with PIXBET. The company began printing the brand in the noblest part of Manto for two years, paying R$170 million (R$85 million per year).

Do you like the change? 🤔 #colonadofla pic.twitter.com/hH5uYFBOi8

— Column by Florida | Flamingo (@ColunadoFla) December 28, 2023

The vote was unanimous, with 125 advisors voting for Pixbet as Flamengo's main sponsor. In this way, the current brand that occupies the main space on the shirt (on the stomach), Banco BRB, will remain on the shoulder for R$6.25 million for three months. The financial institution had the option of covering the amounts advanced by the betting company, but it did not implement this provision.

Other care

Also on Thursday night (28), ABC da Construção, which displays the brand on Flamengo shorts, increased its prices and reached its fourth season of partnership with the club. In this way, the amount increased from R$6.3 million to R$7.1 million. The payment will be made with R$5.2 million in direct funds and another R$1.9 million in return.

According to a note published by Flamengo, the company will print the logo on the back of the game and training pants for the men's and women's U-20 football teams and the basketball team until December 31, 2024. Thus, it will be part of investments in marketing focused on the national expansion plan.

Shirt value

Now, with the renovations, the Flamengo shirt is now worth R$225 million. Manto's debut with the brand's transfers is scheduled to take place in January 2024, during the tour to the United States and also at the Campeonato Carioca. The first match in the state will be played on the 17th against Audax in Manaus. In North America, Mingau faces Orlando City (USA) in a friendly.