Entrepreneurs invest in parts they make themselves and earn R$2 million
In 2020, it was started by Inaiara Viana Resell women’s clothing online With an initial investment of R$500, and since her husband was unemployed, the couple rented a space to start the business.
However, they faced difficulties with manufacturers who were unable to provide spare parts in the required quantities, colors and sizes. Faced with this situation, they made the decision to start manufacturing their own clothing.
Enyara and Kleber Souza I invested R$65,000 to set up the workshop in a warehouse It began producing popular designer women’s clothing: colorful and cheap. To know the right time to take that step, Businessmen carried out the planning They calculated how much they could spend and invest.
Entrepreneurs bear a fixed factory cost of R$60,000 per month. Including rent, staff and energy. For a women’s clothing manufacturer to be worthwhile, it has to sell a lot. business men They sell about 3,600 items per month.
With this value, the fixed cost is reduced, Increase profit margin by 20% Compared to when they resold parts from other suppliers. The company still stands out In quality controlWhereas in the past there were many complaints from customers regarding the quality of the parts.
In 2022, Enyara and Clipper He received 2 million Brazilian reals.
FGV – Fundação Getulio Vargas
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