Ellis’ son Regina speaks at the show with his mother’s photo on AI • DOL

Brazilian music, especially MBP, has become remarkable because of one of the most memorable voices of all time: Ellis Regina, a singer who passed away in 1982. In recent days, Ellis’ name appeared in a Wolksvagem advertisement.

Joao Marcello Boscoli, son of the singer, did not rule out the possibility of making a show with a 3D copy of his mother: “Artificial intelligence is like television in its early days. It really is, but little by little it becomes part of our daily life, whether we like it or not, ”said Joao.

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In an interview with O Globo newspaper, he highlights that he sees the use of new technologies as a positive thing to preserve the artistic memory of Elis Regina, and reveals that he uses AI resources to restore the collection left behind by his mother.

Polymeric propaganda

Ellis Regina, who died 41 years ago, starred in an emotional duet with her daughter, Maria Rita, in a car commercial and touched fans last Tuesday (4/7). How did this become possible? The brand has used artificial intelligence to promote mother-daughter reunions.

The video opens with Maria Rita conducting a modern version of the combi, while singing “Como Noso Parentes”, a classic Belchior song which is a major hit in Ellis Regina’s voice.

The campaign continues with images of the brand’s cars that have marked generations, until the old Combi, led by Ellis, approaches Maria Rita’s car to complete the duo.

According to information from Volkswagen, technology known as deepfake was used to re-code the campaign’s MPB. The stunt actress acted as the singer driving the car.

Discussion on social networks

The song “Like Our Parents” has become one of the most talked about topics on social media in recent days, sparking a controversy in which opinions and concepts about advertising and artificial intelligence are mixed.

The advertising campaign succeeded in awakening a feeling of nostalgia among Brazilians, both for the singers’ interpretation and for the old cars themselves. The meeting of generations sparked a backlash with some people comparing the ad to an episode of “Black Mirror”, raising questions about the use of artificial intelligence to “reanimate” memories or people.

In addition, many drew attention to the commercial use of the image of Ellis Regina, an opponent of the dictatorial regime in the country who received support from the automobile company at that time.

Regardless of the differing opinions, Volkswagen’s video became a massive hit on social media and gained thousands of views in a short time, allowing this unprecedented duo, previously only possible in imagination, to become “real” thanks to technology.