Do you like shopping on Amazon? The website is launching a new payment method for those using bank vouchers and PIX

Discover Amazon’s new payment method that promises to make life easier for customers who love to “shop” on the site

Amazon, one of the largest e-commerce platforms in the world, is always looking for ways to make the lives of its customers easier. Now, it’s offering something new that promises to revolutionize the way Brazilians shop online: the Parcele cardless payment method.

The new payment option aims to serve the public who do not have or prefer not to use a credit card to share their purchases. With the possibility of paying in installments via bank voucher or PIX, this solution expands access to products, making it easier to purchase higher value items.

The new feature is part of a partnership between Amazon and fintech Geru, through the Geru Pay app. This option allows the customer to make purchases of up to R$10,000, splitting the payment over a period of up to 24 months, with interest rates varying according to the user’s credit profile.

How does Amazon Cardless Parcel work?

Parcele sem Cartão targets qualified customers, who undergo a credit analysis before agreeing to use the service. The customer must be of legal age, provide basic information such as CPF and address, as well as having a valid mobile phone and email.

Using this data, the Geru application performs a check of the credit history in real time, by consulting companies specialized in this sector.

If approved, the customer receives a line of credit to use exclusively on Amazon. During the first purchase, authentication is performed using facial recognition in the Geru Pay app, ensuring the security of the transaction.

The maximum instalment is 24 instalments, with the flexibility to pay the installments via bank voucher or PIX, providing a practical alternative for those who do not want or cannot use a credit card.

Although the installment offer is an attractive feature, it is important for customers to be aware that interest is charged, which can range from 4% to 9% per month, depending on the user’s credit score.

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The development of installments in e-commerce

The minimum installments must be R$20, with a minimum purchase value of R$50 and a maximum of R$10,000. However, some product categories, such as digital content and subscriptions, are not available for this payment method.

In Brazil, installment payments are a common practice, especially in physical retail, where payment vouchers and installment plans are always widely used. With the advancement of e-commerce, this tradition has adapted to the digital world and is widely used by customers who carry credit cards.

However, many consumers still face difficulties because they do not have a limit available on their card or because they prefer other payment methods. In this scenario, Amazon’s cardless parcel service becomes an important differentiator.

The new business model, which has become popular abroad under the slogan “buy now, pay later” (buy now, pay later), has arrived in Brazil with force. Companies like Affirm and Klarna have already achieved success in other countries by offering this payment alternative.

Amazon, through its partnership with fintech Geru, is following this trend, offering Brazilian consumers an affordable installment plan for purchases.

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Advantages and limitations of resources

The big advantage of cardless Parcele is the accessibility it provides. With the possibility of paying in installments via a bank voucher or Pix, more people will be able to buy products on Amazon, regardless of whether they have a credit card or not.

However, there are some limitations. Charging interest is one such measure, which may make installments less attractive to those who typically share interest-free purchases on the card. Furthermore, the fact that the service is not available for purchasing digital products or subscriptions limits its use to some extent.

In short, Parcele sem Cartão is a welcome innovation in Brazilian e-commerce, offering flexibility and accessibility to an audience that wants to pay in installments for their purchases, but does not use or prefers not to use a credit card.

Although there are limitations, the new method represents an opportunity for consumers to expand their purchasing possibilities on Amazon.