Provincial Tourism Official Marketing Organization Palm BeachIn the United States, the DTPB (Discover Palm Beaches) It launched its new website in Portuguese, offering users an immersive platform to discover the variety of offerings and attractions available in the 39 cities that make up the destination.
The new tool offers information about various accommodations, attractions, restaurants, destination events, and destination services, as well as being a guide to the best hotel rates in real time and via reservations for many hotel websites.
“We are excited to finally announce our new location, which truly captures the essence of The Palm Beaches through new imagery and art,” said Discover the Palm Beaches President and CEO Jorge Pesquera. “We wanted to create a platform with new features and innovative content that not only showcases our beautiful region, but also makes it easier for visitors to plan their trip and discover the experiences available at our destination.”
The site uses Natural Language Processing (NLP) technology to deliver relevant content to users, keeping them engaged on initial and repeat visits. The site also complements local partner marketing campaigns by improving ad targeting capabilities to deliver relevant ads to users based on content engagement.
For more information and to explore the new site in the Brazilian Portuguese version, visit connection.
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