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Since then, he has conquered the world. Four decades later and maintaining the same design foundation, he follows On the wrists of the most diverse people. according to CasioThe United States and Brazil are two of the largest markets in the world G-Shock. There are even clubs for fans.

“In Brazil it has become fashionable, something more fashionable, for everyday use. I think that Brazilians have a very keen eye for spotting good products. “I love the country,” he said. Ebi to UOL.

One of the current challenges is to create models that continue to please longtime fans – now over 40 years old – and also attract new generations. There are colorful, analog, digital, circular, octagon (one of my current favorites), feminine options and more.

“G-Shock has always been associated with culture, music, fashion and arts. This way we can reach the most different people around the world, maintaining our unique and original concept. It’s a long history of success,” said Tetsuro Ono, director. An overview of Casio’s international sales department, during the watch’s 40th anniversary celebrations.

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