Coca-Cola bought its Brazilian rival after it fell short of the rival; look

Coca-Cola bought its Brazilian rival after it fell short of the rival; look

a Cokeone of the largest beverage companies in the world, saw the only way to buy a Brazilian soft drink, not to throw it away, and you probably don’t know.

At present, it is very difficult to imagine that the big brand loses some of its competitors in sales. It has been in the sales leadership for more than 10 consecutive years, but the national brand has competed vigorously with it.

Brazil is a huge country, and each country has its own specifics, and for this reason, the Guarana Jesus He was so successful in Maranhão, as a sales leader, that he was selling more than Coca-Cola itself.

Although it has not yet reached the national scale, the company saw that it would not be able to compete directly with the Brazilian company in marketing in a large part of the Northeast, which is why it decided to use all its strength and buy it.

Seeing this as the only way not to lose sales, Coca-Cola acquired Guaraná Jesus in 2001, and due to the number of orders, soft drink consumption began in all regions of Brazil.

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The only request was to preserve its characteristics and conform to the local culture, to preserve the history of the brand, so all its characteristics and some of the signs on the label were preserved.

When was Coca-Cola founded?

The Coca-Cola Company is one of the major beverage companies in the world and the most commercially widespread. It was founded in 1892 in the United States, and today it owns many brands due to its financial strength.