City Hall announces “I am Manaus” on a screen in New York’s Times Square

The largest integrated arts festival in the north of the country, “#SouManaus Passo a Paço 2023”, in addition to promoting the procession of cultural makers, will also place the city among the largest tourist destinations in Latin America.

The mega-event hosted by the City of Manaus, through the Municipal Corporation for Culture, Tourism and Events (MANOSCULT), kicked off on Saturday (19) in Times Square, one of the most famous destinations in the world visited in Nieuw. York in the United States

The official flag of the #SouManaus Festival, with a display time of 1’10” (one minute and ten seconds), ran on one of the large screens installed in one of the world’s main tourist spots and one of the most striking. Postcards of New York, in the United States. The video shows Preservation of indigenous origins, respect for the environment and technological innovation as themes of the largest integrated arts festival in the Amazon region, inviting tourists to be present in Manaus on the 5th, 6th and 7th of September this year.

Mounted on the front of TSX Broadway—a 46-story, $2.5 billion building that seeks to revolutionize retail and entertainment in Times Square—an ad-free LED screen. Shows videos made by ordinary people.

All you have to do is download the TSX app, schedule your video, and pay $40 for 15 seconds of fame. For comparison, a traditional ad on one of the big screens in Times Square starts at $500 for 20 views of a 15-second ad.

International publishing

For Mayor David Almeida, being able to introduce the city to the biggest players in tourism through the mega event is a revolution with positive effects in many aspects.

“Bringing our media to New York is another way to show the greatness of Manaus as one of the main tourist destinations in the world, because we are in the middle of the Amazon. In turn, the #SouManaus festival has also expanded international borders in the field of entertainment, making a huge impact on our city on the economy, creating thousands of direct and indirect jobs. And all this while preserving the environment, and sending another important message to the world, ”Almeida confirms.

Planned around three axes (lineage, technological innovation and sustainability), the multicultural project aims to promote sustainable tourism in the city, create job opportunities, and promote local culture and products, including gastronomy and handicrafts.

The Director of the President of Manauscult, Osvaldo Cardoso, explains that the innovation and promotion measures for the city’s cultural tourism sector, which he has adopted in this 120-day period at the head of the file, are a decision of Mayor David Almeida, who asked for improvement and efficiency in the management and operation of the institution, in addition to dialogue with chaps.

“It is our leader, David Almeida, who gives us direction and articulates the best strategies. My team and I have been focused since my first day as CEO of Manauscult on achieving the economy and adding value to the department; leaving a legacy. To show the world our potential,” Cardoso assesses.

Integrated Arts Festival

“#SouManaus Passo a Paço 2023” is the largest integrated art event in the north of the country. The festival, which is coordinated by the Municipal Foundation for Culture, Tourism and Events (Manoscult), will take place in the port area of ​​the city, in the historic center of the capital, on September 5, 6 and 7.

With more than 100 hours of programming distributed in 13 occupation zones, for 10 hours, during the three days of the event, the festival will be anchored by the “Guardião da Amazônia” stage.

Overlooking the banks of the Rio Negro River and covering more than 40,000 square metres, the venue will be the stage for attractions such as Bikini Cavadao, Kevin O’Chris, Zika Pagodinho, Zé Philippe, Virginia Fonseca, Humberto Geisinger, Leo Magalhaes and Murilo Huff. and Marina Sena, Lobão and international DJ David Guetta, and will feature for the first time a radical space equipped with a skate park, zip line, Ferris wheel and other attractions.