a BYD has launched the brand’s first plug-in hybrid pickup truck. Baptized by SharksThe model is equipped with the DMO Super Hybrid off-road platform, which perfectly combines aggressive off-road style with the safety features and comfort of an SUV.
“As a global leader in new energy technologies, BYD remains committed to creating innovative solutions for users around the world. With the introduction of the first clean energy pickup truck, the BYD Shark, we are ready to redefine the traditional pickup truck landscape.” “Combustion through advanced technology, providing users with a lifestyle of unlimited opportunity, now heralds the era of the global green energy pickup truck,” said Stella Li, BYD executive vice president and CEO of BYD Americas.
BYD Shark: Shark-inspired design, expertly blending futuristic technology with raw power. Photo: Disclosure/BYD
design
For the medium to large pickup truck, BYD has chosen a wheelbase of 3,260 mm, with a wheelbase ratio of 59.7%, ensuring a spacious driving experience in the new Shark.
Speaking of the name, under the guidance of BYD Chief Design Officer Wolfgang Egger, the car’s design is inspired by sharks, expertly blending futuristic technology with raw power.
Hey The car has an LED light extending across the front, reminiscent of a shark’s open mouth, giving the car an aggressive look. The sides feature flowing lines that reflect the movement of a shark in deep water. At the back, a light inspired by shark fins.
The futuristic interior was developed by Michele Gausch Paganetti, BYD’s interior design director. With a 10.25-inch LCD instrument panel and a 12.8-inch rotating multimedia screen, the BYD Shark cabin sets a new standard for functionality and modernity.
BYD Shark: Futuristic interior, with 10.25-inch LCD instrument panel and 12.8-inch rotating multimedia screen. Photo: Disclosure/BYD
Engine and power
Super Hybrid off-road platform, a technological innovation from BYD. Photo: Disclosure/BYD
The BYD Shark comes with an EHS electric hybrid system and a high-powered 1.5T engine, with a maximum power of more than 430 horsepower. This car accelerates from 0 to 100 km/h in just 5.7 seconds, a time that exceeds other models in this category.
By harnessing the power of its intelligent electric all-wheel drive, BYD Shark can adjust the torque distribution between its front and rear wheels in fractions of a second, in line with the ideal coefficient of adhesion on different road surfaces.
Powerful power combined with precise electronic control represents a paradigm shift from traditional gas-powered four-wheel drive systems, providing a high level of reliability and ease for pickup truck users looking for off-road adventures.
Fuel economy
DMO technology also helps with fuel economy. Compared to other gas-powered pickup trucks in its class, the BYD Shark has a 40% reduction in fuel consumption even when operating at low battery levels, redefining the idea that pickup trucks need to consume a lot of fuel.
As a plug-in hybrid model, BYD Shark, which features dual fuel and electric power modes, achieves impressive endurance. With a range of up to 840 km using the NEDC cycle, the pure electric vehicle has a range of 100 km, making it ideal for urban commuting or long journeys.
battery
The BYD Shark pickup truck has a range of up to 840 kilometers using the NEDC cycle and a purely electric range of up to 100 kilometers. Photo: Disclosure/BYD
By integrating the Blade battery into a high-strength steel chassis using CTC (cell-to-chassis) technology, it ensures high protection. The blade battery serves as a power unit and as part of the vehicle chassis. In terms of safety, the 22% increase in torsional body rigidity significantly improves handling and stability, enhancing off-road reliability.
The BYD Shark features independent double wishbone suspension front and rear, striking a balance between ride agility and passenger comfort. Built on the DM super-hybrid technology architecture, the engine’s driving mode depends on more than 80% of usage conditions, enabling a quiet and smooth drive.
In addition, BYD Shark offers VTOL (Vehicle-to-Load) function, in which the vehicle turns into a “mobile power station”, and can serve as a power source for various devices.
The VTOL (Vehicle to Load) function allows the pickup truck to transform into a “mobile station” and serve as a power source. Photo: Disclosure/BYD
Smart technology
BYD Shark’s dashboard can integrate with a broad and diverse ecosystem. Through voice commands, users can easily manage driving modes, adjust air conditioning settings, control music playback, and perform many other tasks, greatly increasing driving comfort.
Users can manage their cars remotely through the BYD app where they can activate the air conditioning, adjust ventilation and seat heating. In addition, BYD Shark offers NFC digital key technology, allowing users to access the vehicle without a physical key, using only a smartphone or other smart devices.
The application allows you to activate some of the car’s functions, such as activating the air conditioning, adjusting ventilation, and heating the seats. Photo: Disclosure/BYD
The application of the head-up display function ensures that information is displayed with important driving information without the driver having to look at the dashboard, which improves driving safety. In addition, the vehicle includes a 540-degree ultra-wide-angle panoramic camera, allowing the driver to monitor the surroundings and the underside of the vehicle, making it easier to choose the best route during off-road driving.
Premiere in Brazil
With the launch taking place in Mexico last May, the BYD Shark should arrive in Brazil between August and September. The model has been registered with the National Institute of Industrial Property (INPI), indicating that national production at the brand’s factory in Kamassari (BA) should be about to begin.
Values must be less than the R$300,000 range.
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