Bernard Arnault's son is stepping up inside LVMH

a LVMH specific Frederic Arnault29, to a newly created position as head of the luxury group's watch division.

The move gives the second youngest of the controlling shareholder's five children Bernard Arnault, one of the richest men in the worldwho work in the Swiss watch brand supervision company Hublot, Zenith and Tag Heuer. Previously, he was CEO of Tag Heuer, as of 2020.

The move is the latest change in roles within LVMH for the president and the founder's children. Frederik's younger brother, Jan, is in charge of the watch unit at fashion and leather goods maker Louis Vuitton, and has announced plans to revive dormant brands Gerald Genta and Daniel Roth. Jane won't tell her brother.

Frederic Arnault will report to Stephane Bianchi, who heads the company's watches and jewelry division, according to an internal company announcement obtained by Bloomberg News.

Julien Tornari, former president of Zenith, will move to the role of CEO of Tag Heuer, the Swiss brand known for its Carrera and Monaco chronographs, as well as its core Aquaracer and Formula 1 models.

The company has appointed Benoît de Klerk, former Richemont executive at the Panerai brand, as the new CEO of Zenith, known for its El Primero watch movements.

Tournare, De Klerk and Hublot CEO Ricardo Guadalupe will report to Frederic Arnault, the company said in the internal announcement. Women's Wear Daily reported, citing Arnault, that the three companies achieved combined annual sales of about 1.6 billion Swiss francs ($1.9 billion).

a Bloomberg I reported in July about Arnault's plan to leave Tag Heuer and Tornare to control the brand.

Although LVMH is Europe's largest luxury company, the watch division that Arnault will oversee is smaller than the watch brand groups owned by Richemont, Swatch Group AG and Rolex SA, which also owns the Tudor brand.

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