Atlético-MG was inspired by America to introduce the Hulk product line

Striker Hulk, one of the biggest idols in Atlético-MG’s history, is to launch an exclusive product line by the club in the coming months. Gallo’s business director Leandro Figueiredo revealed this information in an interview with the ‘Charla Podcast’.

Leandro Figueiredo highlighted that the project is “in full swing” and that it was inspired by common sports activities in the United States. However, the executive did not reveal more details about the initiative. According to ‘ge’, the project should include special shirts, toys and other player items.

Atlético-MG’s commercial director highlighted the complexity of getting the idea off the ground and bringing it to fruition. “It’s right there [nos EUA] It’s culture. And players are staying at the club longer,” he said.

“Here in Brazil, when the player arrives and the marketing begins to develop a plan, you need 120 days. With an epidemic, it can take more than six months. When you start, you risk changing the boy. The club,” he explained.

Expansion into the interior

In the same interview, Leandro Figueiredo highlighted that Atlético-MG is preparing an action to get closer to Atlético fans from within.

“Next week, we will start a program called Tia de Gallo. Next Saturday, we have programs in Divinopolis, with products, in our store. Two days of entertainment in the city. Gallo will help thousands of people. An incredible project,” he said.

“Undoubtedly, we have concerns about rural areas. Today, Kalo is doing a lot of activities in rural areas. Schools, day care centers, old age homes. The strategy is to bring connections to the people and create a new connection,” he concluded. Director.