Are you aware of the new mysterious button on Instagram?

Meta’s AI tool is expected to arrive in the country by the end of July, according to estimates given at the Meta Conversations event.

Direct area of Instagram A strange purple icon has started appearing for some users. When they click on the search box, a circular shape appears. This is a tool called Meta AI, which will allow access to generative artificial intelligence provided by Mark Zuckerberg’s group.

However, it is not working and there is no deadline for it to start. Tapping on Meta’s AI opens a new screen that loads infinitely.without providing any additional information. We reached out to the company, but Instagram had not responded to our questions as of this writing.

What is Meta AI on Instagram?

Meta AI was officially introduced in September 2023. It was launched in April, based on the large language model Llama 3.

It has reached the United States and dozens of other countries, but in English. It will be able to answer questions in a chatbot style reminiscent of ChatGPT, Copilot, Gemini and other similar applications.

Meta announced the launch of the tool in Brazilian Portuguese at its Meta Conversations event in São Paulo in early June.

It was expected to be released on both WhatsApp and Instagram in July.This launch promises to facilitate user interaction with AI technology, expanding its scope and functionality in Brazil.

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Ban in Brazil

The company has been heavily criticized since then.Due to a change in privacy policy. The new terms state that user posts on social networks can be used to train AI models.

The National Data Protection Authority (ANPD) has banned the development of the tool and imposed a fine, following action by the consumer protection agency Idec. The Administrative Council for Economic Defence (KED) and the National Telecommunications Agency (Anatel) have also been involved in the matter.

At the time, Meta said it was “disappointed” with the ANPD.Other companies in the sector, he said, were implementing worse practices and “complying with Brazilian privacy laws and regulations.” This situation has complicated the tool’s launch scenario in the country, creating uncertainty about its future.

Despite the ban, the curiosity of Brazilian users continues to grow.Many are eagerly awaiting the full functionality of Meta’s AI, hoping that the legal issues will be resolved quickly so they can try out the promised new features. Expectations are high, but regulatory hurdles pose a significant challenge for Meta.

It is essential to follow updates on this topic to understand Meta’s next steps and the impact this technology will have on the daily lives of Brazilian users. Follow the latest news and be prepared for the changes that AI can bring to social networks.

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