As you know, Artificial Intelligence (AI) is a field of computer science that seeks to create machines and systems that are capable of performing tasks that normally require human intelligence, such as pattern recognition, learning, inference, and surprising many people and creativity. Some experts even suggest that one day they might have some kind of feeling.
One of the applications of artificial intelligence in the creative field is the production of still and moving images, such as video clips for example, which consists of modifying or creating audiovisual content from images, texts or other video clips.
The evolution of these amazing creative video editing intelligences has been rapid and impressive in recent years, thanks to the advancement of technologies such as artificial neural networks, deep learning, and generative synthesis. These are technologies that allow AI to efficiently and realistically analyze, understand, and process visual and audio data, producing results that defy the boundaries between the real and the virtual.
Adobe Premiere is one of the most respected video editing software out there, and it has really included this kind of functionality in its tools. Artificial intelligence allows you to adjust colors, create sounds, and create animations based on text descriptions, making it easier for editors to work. Not only that, but it can also create storyboards in seconds, or automatically fetch details to highlight—tasks that would take a long time to do manually. Other publishers have also made their AI systems available to work for publishers.
But, like everything in life, the new always causes some kind of effect. Precisely in this area, one of the positive developments is the economy – time and money, through flexibility in producing contents for example, or in expanding the creative and expressive possibilities of creators, allowing exploration of new ways of telling stories and conveying messages. Moreover, it also democratizes access to creating creative videos, making it more accessible to people with different skill levels, resources, and interests.
On the other hand, AI for creative video editing can also bring challenges and risks, such as the possibility of substituting or devaluing human work in video editing, loss of authenticity and originality in the end result of creative videos, and misuse or manipulation of manipulation technology. Malicious or illegal purposes, such as copyright infringement or invasion of privacy, for example.
Therefore, AI for creative video editing is both a promising and challenging technology. It requires critical and ethical thinking about its uses and consequences in society, but we cannot underestimate its potential for creative output — yes, creative. These technologies transcend sophisticated levels of excellence, neglected prior to their existence. But, as I always consider in my texts, these technologies are best viewed as allies rather than adversaries.
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