Meta applies facial recognition to Facebook and Instagram. understands!

the goalthe company responsible for Facebook and Instagramis developing new facial recognition tools to protect its users. this technology It aims to help recover hacked accounts and mitigate celebrity-related scams. Specifically, the goal is to protect users from fraudulent ads, which often use the image of public figures to deceive.

Although machine learning is already in use to identify problematic content, scams involving photos of celebrities still pose a significant challenge. Meta seeks to make these events easier to identify using facial recognition, a method that aims to be more effective in detecting fraud.

How will facial recognition technology work?

The new system will verify the authenticity of suspicious ads by comparing the images with the personal photos of the celebrities in question. If the tool confirms the fraud, the ad block will be activated, preventing the scam from spreading.

This function will require the celebrity to have a profile on the platform, whether on Facebook Or in Instagram. Initial tests have shown it is possible, but there is still a way to go before full implementation. Therefore, the system is supposed to be available in the coming months, although a specific date has not been announced yet.

How can users recover hacked accounts?

The process of recovering hacked accounts will be more flexible using video selfies, in a similar way to Face ID from apple. the goal It ensures that these personal photos are encrypted and stored securely, with an emphasis on user privacy. In addition, facial data for comparison will be deleted immediately after use.

in spite of goal Google suspended a previous facial recognition function in 2021, due to privacy concerns, and the new tools are designed with user security and data protection in mind. The company is in dialogue with regulators to ensure all privacy aspects are met.

What are the challenges involved in using facial recognition?

Despite technological advances, the use of facial recognition still raises concerns about privacy and ethical use of data. There is an ongoing debate about how companies balance security with the need to protect users’ sensitive data.

the goal It recognizes these concerns and promises to adopt strong measures to ensure the security of facial data. So the use technology It aims not only to solve urgent security issues, but also to build trust between users and the platform.

Future expectations for the use of technology

It is expected that the company’s new facial recognition tools will do just that goal Expand and become an integral part of social media security. The company believes this technology This will not only help prevent fraud, but will also enrich the user experience by providing a more secure and trustworthy environment.

As online threats continue to evolve, innovations such as facial recognition are seen as necessary steps to protect ordinary individuals and public figures from increasing cyber risks.