What the club must do is settle its accounts. Further streamlining the club’s management can have a noticeable impact on gaining credibility, prompting more and better partners to approach the club to negotiate contracts. On the revenue side, the last six years have seen a significant increase in values, but there is still room for improvement.
Renato August Ricarte Da Silva
On the other hand, Costa believes that a specific fundraising campaign can be more effective than small monthly donations. “Because in the end, people give up contributing,” he says. For Cesar Gravity, there are different factors that can contribute to the success of the project.
Crowdfunding is usually incentive-related processes so that more structured solutions emerge. Obviously, ultimate success depends on several factors, ranging from the goal to the value of the cause, including the average income of the country and the fans. There are some cases that appear to be better organized crowdfunding, such as the crowdfunding raised by Watford FC, an English second-tier club. The idea is to sell part of the controlling stake to the participants.
There is the case of Clevenci, an Italian fifth division club, which launched a crowdfunding campaign to start the club and managed to achieve the goal. There are others, but always in amounts much smaller than Neo Química Arena’s R$700 million debt. Vasco had already gone through a similar fundraising process to build CT and it had an upside.
Cesare Gravetti, economist and sports management consultant
Figures by social class
According to a Datafolha survey last year, Corinthians has the second largest fan base in Brazil at 15%. Flamengo leads by 21%.
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