Burger King will buy your vote in the election

Fast food chain Burger King He announced an unusual and promising procedure “buying votes” of Brazilian voters in exchange for a portion of french fries. The offer will only be valid on Monday, October 7th, one day after The first round of the 2024 municipal elections.

How does promotion work?

In the campaign called “BK will buy your vote”voters who present proof of vote at any participating store Burger King You can choose between a Medium french fries Or a Medium onion ringsfor free. The offer will be valid on More than 600 stores Spread throughout Brazil, products are subject to availability. In Niteroi, stores will join the promotion. To check which units are not participating in the promotion, customers must access the brand’s social networks.

– Encouraging turnout at ballot boxes

This initiative comes amid a worrying scenario High rates of abstention from voting in elections. In the 2020 municipal elections, Brazil had a record number of absentee voters, with… 29.5% Abstention from voting in the second round in Rio de Janeiro, around 1.7 million voters No representative appeared at the ballot boxes 35% Of the total number of voters, according to TRE-RJ.

Fun campaign

This action comes within the advertising campaign of Burger King Calls “2 for 25 R$ and confirmation”Which simulates election campaigns to promote the Whopper sandwich. In the videos, the brand uses fake candidates and parties to boost its promotion.

The offer is valid only on October 7 and promises to move the chain’s stores after the elections.