Wheelhouse and British theme park company Merlin Entertainments are building an eclectic roster around the London Eye and other popular attractions

Wheelhouse getting ready to ride the rollercoaster.

Brent Montgomery has partnered with UK-based theme park and entertainment company Merlin Entertainments. This will see the duo develop a series of original, unscripted television shows based on the Merlin attractions.

Merlin has more than 140 attractions in 23 countries. Its most prominent operations include theme parks such as Alton Towers and Thorpe Park, and the Gateway Attracts brand portfolio, which includes Sea Life, The London Dungeons, Legoland, Warwick Castle, Madame Tussauds and Peppa Pig theme park.

It will form the basis of television programming that will span a variety of genres, including reality shows, documentaries and game shows.

Wheelhouse-Merlin's roster will be overseen by Glenn Hugill, Wheelhouse's chief content officer and head of the company's UK division.

Additionally, the collaboration will integrate talent and digital strategies through Wheelhouse DNA, Wheelhouse's creativity-focused division, and Additive Creative, its talent management arm. Strategic promotion is expected to form another pillar of the partnership.

Wheelhouse CEO Montgomery said: “It is a great honor to develop a new range of programs around Merlin's world-famous and iconic attractions, and we look forward to harnessing Wheelhouse's full arsenal of creative and entrepreneurial talent in this partnership. We built Wheelhouse to do just that and with Merlin The possibilities are endless; “We're excited to get to work.”

Scott O’Neill, CEO of Merlin Entertainments, added: “Through creative innovation and storytelling, our partnership with Wheelhouse will allow us to bring a new dimension to our stories, characters and intellectual property in television and entertainment across the world’s biggest platforms. world. Wheelhouse understands and loves our brands as much as we do; “Our partnership will help create entertaining television programming that highlights our diverse experiences at iconic landmarks.”