Playground cities are growing as a trend towards valuing public spaces

Profound changes have caused people to completely change the way they live after the COVID-19 pandemic. To combat the disease, for example, many began working on it Home office, eliminating the need to travel around cities. Although the end of the epidemic was declared on May 5 this year, three years after its beginning, the changes in the work model of countless professionals appear to be final. This also changes the logic of city occupation and expands the possibilities for valuing these spaces. Once the concept appearedStadium City“.

According to a survey conducted by Fundação Getulio Vargas (FGV), the number of people in Home office It has decreased since the pandemic, but is still far from the scenario seen before 2020. In October 2022, about 32.7% of Brazilian companies had employees working remotely, compared to 57.5% the previous year. Percentage of people in Home office Or in the mixed model also decreased during this period, going from 55.5% to 34.1%.

With the need to commute to work gone, many people have decided to prioritize other factors when choosing where to live. Proximity to the office, for example, lends itself to desires such as living in quieter places or closer to family. To meet this new model of life, cities need to reinvent themselves, Also changing the priority in the urban model.

Traditional business districts are becoming emptier than before. Offices, bars and restaurants designed to receive a large influx of workers and customers now need to adapt to a much smaller audience. Meanwhile, in addresses that were previously mostly residential, the demand for leisure and gastronomy spaces faces a structure that is still insufficient.

To overcome this reality by encouraging socialization and the resumption of entire cities, these places are being completely reshaped. to “Stadium cities“, as they are called, are concerned with providing new possibilities for citizens to use urban space. In which human interaction and the diversity of use of these environments are encouraged. To this end, aspects of leisure, services, gastronomy and leisure are considered that enhance the occupation of the city, making these spaces more lively and attractive.

An example of this type of profession comes from New York, in the United States. Known as the financial capital of the North American country, investments in creating mixed-use neighborhoods – whose economy comes from various sources – have also made it a bastion of entertainment and fun, with services and activities delivered in a decentralized manner.

Post-pandemic stadium cities

Thanks to its beautiful natural attractions and excellent quality of life, Santa Catarina has become a frequent destination among those who want a change of scenery after the pandemic. Moreover, the strength of the state’s technology ecosystem, one of the most committed to the remote work model, has allowed countless workers to reprioritize remote work. List of the best places to live within cities.

Together, these two movements generate ideal opportunities to transform urban spaces into environments for coexistence and neighborhood strengthening. To achieve this, it is possible to use existing structures, such as cultural complexes, beaches and parks, to create neighborhoods that develop from a mixed economy.

With a vision that goes beyond simply offering entertainment options to families who now occupy different areas, playground cities are reshaping these spaces so that they can meet the diverse requirements of those who live and pass through the place. This creates more sustainable communities, with diverse land use, and a balance between commercial, residential and service spaces, in addition to Recreational and cultural facilities are accessible to everyone.

As a reflection of this balance in the participation of different actors, the community now has close and easy access to parks, theatres, educational and health services, for example. At the same time, entrepreneurs have a loyal following living and traveling throughout the region, and governments benefit from increased public safety, with the constant movement of people in all neighborhoods, and a boost to the economy with the full resumption of activities.

But for stadium cities to become a reality, there must be a harmony between the public and private spheres, with planning developed that aims to build these environments designed to keep pace with the new moment.

CBN Cidades offers Square SC, Sebrae, and Zoho Workplace.

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