123milhas ‘blames’ customers for R$2.3 billion debt crisis

123milhas partially blames consumer behavior for the company’s current crisis. In an application for injunctive relief filed on Wednesday (08/29), says it hopes customers of the promotional package, its cheapest option at the center of the turmoil, will buy other services on the platform. He says that did not happen, and the company was unable to fulfill its obligations. Read an excerpt from the judicial resuscitation:

Claimant 123 Milhas understands that the results expected by the Promo123 preparatory studies were not achieved, because, for example, it was believed that for every flight sold, the customer would also purchase other flight-related products (accommodation reservations, tours, etc.). ), but this did not happen in practice. Moreover, it can be seen that the customer of the Promo123 product differs from the other customers of the company, as only 5% (five percent) of the regular 123-mile customers actually purchased Promo123 program products, which is a lower percentage Much more than expected, which prevented cross-selling from being effective [venda cruzada] is expected”.

123milhas also blames external circumstances for the state he is in now. It claims to have launched the promotional packages believing that increased flight offer after the worst phase of the COVID-19 pandemic would lower fares. The opposite of the company’s expectations happened, and tickets became more expensive. This means that the company “was not able to obtain such products under the terms contracted with its customers,” he says.

It also attributes the failure of the promotional package to changes in airline miles programmes. According to her, companies have restricted the use of miles in recent years, which has undermined the business base of buying miles and selling airline tickets. Another problem, she says, is the installation of security systems in areas that make it difficult to automate the search for cheaper tickets and miles.

See below the full document of the request for judicial recovery of 123 million:

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The court has not yet accepted the request. If so, the company will have 180 days without filing any further lawsuits and two years to renegotiate and pay off its debts, including clients and workers – most of whom were fired this week.

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