Netflix announces when the account sharing ban will start

Netflix, one of the largest streaming services in the world, is planning to change its approach to account sharing on the platform. This practice is common among users around the world and allows only one subscription to be used by more people.

According to Forbes. The decision was officially announced on Thursday, the 19th, during the traditional meeting with the platform’s shareholders, and it should start only for subscribers in the United States.

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Although no official date has been set yet, the platform’s executives are determined to implement the new measure. “With our introduction of paid sharing, members in many countries will have the option to pay more if they want to share Netflix with people they don’t live with,” the company says in a press release.

to me Wall Street JournalAnd Testing must begin with restriction in the United States and then move to other regions. Users who share an account but live in different locations will be charged, affecting family members and colleagues who share the service.

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It should be noted that the broadcast itself encouraged the practice through publications on social networks. In 2017, an account Netflix He wrote that “Love is sharing the password.”

Love is sharing password.

– Netflix (netflix) March 10, 2017

Currently, more than 100 million people are participating in it Netflix. Also according to the newspaper, the company’s executives are aware that the public should not accept the procedure easily, but they consider this to be the reason for the drop in revenue.

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At the beginning of the transfer, the company will send messages to anyone using someone else’s passwords indicating that those people are paying for it. The company is already preparing to face the rejection of most consumers. “Make no mistake, I don’t think consumers are going to like it right away,” Netflix co-CEO Ted Sarandos warned investors in early December.