888sport and NFL expand betting partnership to UK and Ireland

888sport, a division of 888 Holdings, has reached a new sponsorship agreement with the National Football League (NFL).

This agreement expands the existing partnership and will see the operator act as the official NFL betting partner for the UK and Ireland until 2025.

Their renewed partnership also comes ahead of several games, known as the London NFL Games, which will take place at Tottenham Hotspur and Wembley later this year.

During matches, NFL fans in attendance will see the 888sport branding, which will be visible outside the stadiums and on LED billboards.

This will be supported by a ‘strong brand presence’ in all game TV broadcasts as well as any featured programmes.

Great partnership between 888sport and the NFL

“We are truly excited to be the Official NFL Sports Betting Partner and to play our part in the continued growth and success of this amazing brand and sport in the UK and Ireland,” said Kieran Spielman, Vice President and Chief Sports Officer. from 888sport.

“Our partnership will bring 888sport closer to the heart of live sports and will continue to inspire us to create great content and entertainment experiences for our customers.”

“We’re really looking forward to continuing our work with the NFL and can’t wait for the new season to start,” Spielman added.

Although American football does not share the same prestige as other sports in the UK, it has steadily grown in popularity, with the NFL even having a franchise in London.

Michelle Webb, Senior Commercial Director, NFL UK, commented: “It is a pleasure to continue and expand our partnership with 888sport. We look forward to working with them on innovative ways to create touch points that will resonate with our fans and help us reach a growing audience.”